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30th August 2016

Branding for IFAs

IFA WEbsites Branding

Branding is about giving your business an identity. It is a concept that extends far beyond the marketing of “brand name”. A company's brand represents their market identity: who they are, what they do and what kind of quality they provide.

Branding for IFAs



12th June 2015

Good website content for IFAs

It's not like reading a book. Clients scan for content, they're wanting to pick up quickly.

It's why headings and sub headings (as well as images) are so important to get your message across quickly.

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Mobilegeddon

15th April 2015

IFAs 21st April Mobilegeddon

We reported earlier this year (See article) Google's announcement of using mobile-friendliness as a ranking signal from April 21, 2015.

April 21 is less than a week away and because of the potential impact Google's change could have, the date is now being referenced as “Mobilegeddon”. Google may have announced the update early, but it hasn't been forthcoming until more recently with details.

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How IFAs can build a loyal audience on the web

6th February 2015

How IFAs can build a loyal audience on the Web

Pay attention to quality over quantity and use tracking metrics that matter : visitors, referrals, bounce rate, exit page, conversion rate, top 10 pages ...

Click through does not always mean high engagement, break your content down into chunks and make use of infographics and images. It will have a far bigger impact on your audience.

Use less generic “baits” like: best, top, biggest. Make more use of personal engagement, emotion, views, news....

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How IFAs can market their branded newsletters

22nd January 2015

marketing your branded newsletters

This week our “The Adviser - Winter 2015” will have been sent to you and added to your website. But are you making the most of your brochures and newsletters?

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Web Based Content

16th January 2015

Are you at a loss with blogs, Twitter, Google+, YouTube, Facebook (and more), when it comes to marketing your brand?

Do you want to know how to create killer blogs, podcasts, videos, ebooks and webinars that engage customers and ignite your business?

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Marketing Plan for 2015?

15th January 2015

The Marketing Plan: everyone will tell you that you absolutely have to have one. Few of the people who say that, however, are able to tell you what exactly a marketing plan consists of.

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Using Slideshows as a marketing tool for your IFA Website

7th January 2015

Slideshows are becoming more popular and can be a good way to market your services. Slideshows (using professional images from our image provider) are offered free our IFA Websites.

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Which Financial Adviser Directory works best

1st December 2014

Be found easily by prospective clients in your local area. See our article on online directories » and see which performs best for you!

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What makes a Good IFA Website?

30th October 2014

Engaging Design, Strong Message, Clear Navigation, Trust, Transparent Charging, Readable Content, Style, Calls to Action

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Joining forces with an SEO Specialist

10th June 2014

Being found for relevant searches will assist in attracting prospective clients to your website and generating enquires. For this reason IFA Web Pro have teamed with Graham Baylis from Serendipity, so we can effectively support you with a comprehensive Search Engine Optimisation service, in order to help increase your website ranking on Google and other search engines.

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Get in Touch today

If you are considering a financial website we would love to talk to you. Please feel free to call us 01453 521358 without obligation or alternatively fill out an enquiry form and we'll contact you as soon as we can.