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Google+ is changing

17th November 2015

Google says that after collecting feedback from its users it has made a decision to focus on two key features: communities and collections.

Collections launched earlier this year as a way to let users collect content from a single idea and then share it with other users, while the older communities section encouraged users of similar interests to share hobbies and interests.

google+ plus is changing

The new version was rolled out today : November 17th 2015.

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Mobilegeddon

15th April 2015

IFAs 21st April Mobilegeddon

We reported earlier this year (See article) Google's announcement of using mobile-friendliness as a ranking signal from April 21, 2015.

April 21 is less than a week away and because of the potential impact Google's change could have, the date is now being referenced as “Mobilegeddon”. Google may have announced the update early, but it hasn't been forthcoming until more recently with details.

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How will Google's announcement on mobile sites affect IFAs?

7th March 2015

Starting from April 21st 2015

Google has announced that its new algorithm update will 'Significantly Impact' sites without mobile compatibility.

Google April Responsive Design algorithm and how it will effect our IFAs Read More


How IFAs can build a loyal audience on the web

6th February 2015

How IFAs can build a loyal audience on the Web

Pay attention to quality over quantity and use tracking metrics that matter : visitors, referrals, bounce rate, exit page, conversion rate, top 10 pages ...

Click through does not always mean high engagement, break your content down into chunks and make use of infographics and images. It will have a far bigger impact on your audience.

Use less generic “baits” like: best, top, biggest. Make more use of personal engagement, emotion, views, news....

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Web Based Content

16th January 2015

Are you at a loss with blogs, Twitter, Google+, YouTube, Facebook (and more), when it comes to marketing your brand?

Do you want to know how to create killer blogs, podcasts, videos, ebooks and webinars that engage customers and ignite your business?

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Marketing Plan for 2015?

15th January 2015

The Marketing Plan: everyone will tell you that you absolutely have to have one. Few of the people who say that, however, are able to tell you what exactly a marketing plan consists of.

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Joining forces with an SEO Specialist

10th June 2014

Being found for relevant searches will assist in attracting prospective clients to your website and generating enquires. For this reason IFA Web Pro have teamed with Graham Baylis from Serendipity, so we can effectively support you with a comprehensive Search Engine Optimisation service, in order to help increase your website ranking on Google and other search engines.

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If you are considering a financial website we would love to talk to you. Please feel free to call us 01453 521358 without obligation or alternatively fill out an enquiry form and we'll contact you as soon as we can.