Blog : Newsletters
17th November 2015
Google says that after collecting feedback from its users it has made a decision to focus on two key features: communities and collections.
Collections launched earlier this year as a way to let users collect content from a single idea and then share it with other users, while the older communities section encouraged users of similar interests to share hobbies and interests.
The new version was rolled out today : November 17th 2015.Read More
15th April 2015
We reported earlier this year (See article) Google's announcement of using mobile-friendliness as a ranking signal from April 21, 2015.
April 21 is less than a week away and because of the potential impact Google's change could have, the date is now being referenced as “Mobilegeddon”. Google may have announced the update early, but it hasn't been forthcoming until more recently with details.Read More
7th March 2015
Starting from April 21st 2015
Google has announced that its new algorithm update will 'Significantly Impact' sites without mobile compatibility.Read More
6th February 2015
Pay attention to quality over quantity and use tracking metrics that matter : visitors, referrals, bounce rate, exit page, conversion rate, top 10 pages ...
Click through does not always mean high engagement, break your content down into chunks and make use of infographics and images. It will have a far bigger impact on your audience.
Use less generic “baits” like: best, top, biggest. Make more use of personal engagement, emotion, views, news....Read More
16th January 2015
Are you at a loss with blogs, Twitter, Google+, YouTube, Facebook (and more), when it comes to marketing your brand?
Do you want to know how to create killer blogs, podcasts, videos, ebooks and webinars that engage customers and ignite your business?Read More
15th January 2015
The Marketing Plan: everyone will tell you that you absolutely have to have one. Few of the people who say that, however, are able to tell you what exactly a marketing plan consists of.Read More
10th June 2014
Being found for relevant searches will assist in attracting prospective clients to your website and generating enquires. For this reason IFA Web Pro have teamed with Graham Baylis from Serendipity, so we can effectively support you with a comprehensive Search Engine Optimisation service, in order to help increase your website ranking on Google and other search engines.Read More
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