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Our Summer Newsletter for your clients

4th July 2019

Our Summer Newsletter has just been published, FCA compliant approved with our leading networks.

We may have an owl theme going on! All of our quarterly newsletters for you to send to your cients are produced and FCA approved. There is no cost, they come as a free extra with your financial adviser website.

Tax tips - something of interest to your adviser's clients?
Tax tips - something of interest to your adviser's clients?

www.ifawebpro.com/Newsletter-Summer-2019.pdf

Summer Newsletter





Do SSL Certificates affect your ranking?

15th November 2018


Secure Certificates, if all things being equal will effect your Google rankings, it's a smart SEO move

Security has always been a priority for Google and announced it was to use HTTPS as a ranking signal, so far we haven't seen much change, but it's coming.

Chrome is marking non-secure pages containing password and credit card input fields as Not Secure in the URL bar. In a way that's not surprising since Secure Certificates (SSL) have always been used/needed to encrypt and secure data transfer.

Eventually, Chrome will show a Not Secure warning for all pages served over HTTP, regardless of whether or not the page contains sensitive input fields. You should plan to migrate your site to use HTTPS for all pages.
Read More



Getting the most from your financial website?

12th October 2017


It is somewhat unusual in today's online world to come across an IFA without a website.

However not all sites are the same. We certainly work incredibly hard to give our clients value for money, including marketing material on a regular basis together with advice for getting ahead.

Read More



Business headshots can help you to stand out!

2nd April 2017

financial advisers and the importance of professional photography business headshots, does your firm need professional photos?

With the online world of websites it's hard for prospective clients to connect with you. That's why personal photos and testimonials are so important. They help to build trust.

The web is an anonymous place, but everyone wants to attach a face to a name. Why not add staff photos, underneath each photo a detailed bio. Often a client isn't just purchasing a product or service, they're investing in you.

Business Headshots



Why do IFAs need a website?

9th February 2017

A large proportion of internet sales are from new customers. And having a website significantly improves your customer reach, websites aren't just local, they are global!

Online Marketing Tool

online marketing tools, let your website catch their eye
Do IFAs need a site?



Are you ready to market?

Are you ready to market your IFA Newsletter?

3rd October 2016

Your quarterly newsletter is almost on it's way. It is just being FCA compliance approved. But are you ready?

Newsletters are growing increasingly popular as a marketing tool for any business these days. A marketing newsletter reminds your clients of who you are and your worth as a financial adviser.

This quarter we have produced a brochure with calls to action on pension and investment topics. We know it's a popular area our financial advisers work hard to promote.

Are You Ready?


Branding for IFAs

IFA Website Branding

Branding is about giving your business an identity. It is a concept that extends far beyond the marketing of “brand name”. A company's brand represents their market identity: who they are, what they do and what kind of quality they provide.

Branding for IFAs



Our Top 10 Best IFA Websites

Here are some great examples of our adviser websites, ones that keep users engaged with simple and intuitive navigation whilst still delivering their messages clearly and effectively.

1. Just Enrolment

Best IFA website - no 1. Just Enrolment Top 10 IFA Websites



What should you be telling your clients post Brexit?

What should financial advisers be telling their clients post Brexit?

The outcome of the Referendum to leave the EU was a surprise, many expected the “Remain” side to win.

General advice is to hang on to investments and time the purchase of an annuity. Now is not the time to panic!

Read More



Personalised Budget Report

Personalised Budget Reports for IFAs

You can purchase a branded brochure that includes your logo and is customised to your company colours.

Price: £20 (clients) or £70 (non clients). No VAT.


Price


  IFA Web Pro Clients Brochure Only (No website)
Company Details Free £50
Logo and company colours £20 £70

IFA Brochures



Your 2016 Budget Brochure

The Budget Report - Free branded newsletters for IFAs with your monthly website fee of 40 pm

Your branded Budget reports are on their way, they have been passed by a number of compliance officers and have been emailed out to you. They will be on your website in the next day or so.

If you currently don't receive a branded quarterly newsletter and would like to just let us know, they are free with your monthly website fee of £40.

Budget Brochure



19th January 2016

Marketing - make sure you don't forget the basics.

Do what your competitors do and more!

Basics of marketing for financial advisers - do what your competitos do and more

It's worked for us.

  • Where are your competitors listed?
  • What do they offer?
  • Understand the market
  • Get your website to work hard on SEO (we can help with that)
  • Make your website content engaging (we can help with that too!)
  • Communicate with your clients (we can even help you out here)
Marketing for IFAs



Autumn Statement 2015

25th November 2015

Despite George Osborne's Autumn Statement repeating a number of the measures set out in earlier Budgets, there were still some new announcements.

Autumn Statement



Autumn Statement Looming

20th November 2015

Autumn Statemant : What changes are likely for IFAs?

George Osborne's tax credit changes loom!

Chancellor Osborne will give his first “All-Tory” Autumn Statement on Wednesday November 25th 2015.

Chancellor George Osborne will next week use his Autumn Statement set out details of cuts to spending of around 25 per cent for unprotected departments over the next four years.

So far 11 ministers have settled their cuts, including work and pensions, energy and climate change, transport, communities and local government, and environment, food and rural affairs. Health and international development are protected from cuts.

Read More



Google+ is changing

17th November 2015

Google says that after collecting feedback from its users it has made a decision to focus on two key features: communities and collections.

Collections launched earlier this year as a way to let users collect content from a single idea and then share it with other users, while the older communities section encouraged users of similar interests to share hobbies and interests.

google+ plus is changing

The new version was rolled out today : November 17th 2015.

Google is changing



Free client newsletters for IFAs with all our adviser websites

Autumn Brochure 2015

22nd October 2015

Newletters for IFAs

Your Autumn Brochure will be hitting your inbox today.

Regular financial newsletters you can send to your clients to help you to keep in touch.

In this issue we focus on some of the savings and investment changes taking place in April 2016: Tax free Personal Saving allowance, tax on savings interest and the new dividend tax.

Branded Quarterly brochures are included with all our adviser websites.

Free Client newsletters

It has just been passed by our preferred compliance company to give you peace of mind, before we can add it to your website.

Let us help you keep in touch with your clients

Take a look



Summer Brochure 2015

5th August 2015

branded newsletters for IFAs - Summer Brochure 2015

Free Branded Brochures

Your summer brochure for your clients has arrived. It will be on your website (or with your compliance officer if you're not directly regulated) and emailed to you. Client newsletters can be a useful marketing tool by helping you to keep in touch with your clients and. If you're not receiving our quarterly branded newsletters (for YOUR Clients) and you'd like to let us know. They're free, it's all part of our service.

It has just been passed by our preferred compliance company to give you peace of mind, before we can add it to your website.

Let us help you keep in touch with your clients

Take a look



Writing for the Web

Good website content for IFAs

It's not like reading a book. Clients scan for content, they're wanting to pick up quickly.

It's why headings and sub headings (as well as images) are so important to get your message across quickly.

Read More



Mobilegeddon

15th April 2015

IFAs 21st April Mobilegeddon

We reported earlier this year (See article) Google's announcement of using mobile-friendliness as a ranking signal from April 21, 2015.

April 21 is less than a week away and because of the potential impact Google's change could have, the date is now being referenced as “Mobilegeddon”. Google may have announced the update early, but it hasn't been forthcoming until more recently with details.

Read More



Clicking vs Scrolling for IFAs?


clicking vs scrolling for IFAs

There are advantages and disadvantages to both website scrolling and clicking. For instance in the case of scrolling it could seem that the advantages outweigh the disadvantages. Scrolling can be faster than clicking for website users. With modern devices including touch pads that use a 'swiping' action and scrolling mouse does mean that users can scroll through longer pages of content with ease.

Read More



Helping IFAs keep in touch with their clients : Budget Report 2015

Budget Report 2015

25th March 2015


Being emailed out to you!

We have just finished drafting our Spring Newsletter, which contains news from the 2015 Budget Report.

It has just been passed by our preferred compliance company to give you peace of mind, before we can add it to your website.

Latest Newsletter for IFAs to keep in touch

The last Budget was seen as the “Pension Budget” this one is seen as the “Savers Budget”.

Read More



What are the advantages to IFAs in using a website template?

The advantages to IFAs in using a Website Template Read More


What web designs trends will IFAs see in 2015?

24th February 2015

What web designs trends will IFAs see in 2015?
Read More


Brochures for IFAs, what to expect when

12th February 2015

Spring / Budget Newsletter: Second Week in April

Summer Newsletter: Last week in July

Autumn Newsletter: Last week in October

Winter / Autumn Statement: Second week in January

Read More


How IFAs can build a loyal audience on the web

6th February 2015

How IFAs can build a loyal audience on the Web

Pay attention to quality over quantity and use tracking metrics that matter : visitors, referrals, bounce rate, exit page, conversion rate, top 10 pages ...

Click through does not always mean high engagement, break your content down into chunks and make use of infographics and images. It will have a far bigger impact on your audience.

Use less generic “baits” like: best, top, biggest. Make more use of personal engagement, emotion, views, news....

Read More


What Employee Benefits does your firm offer?

1st February 2015

why financial advisers should value their staff

In January Marketing Plans were all the talk and I know we're guilty of constantly telling you to value your clients, making use of newsletters and brochures to stay in touch. This week we've had a think about employee benefits.

Read More


How IFAs can market their branded newsletters

marketing your branded newsletters

This week our “The Adviser - Winter 2015” will have been sent to you and added to your website. But are you making the most of your brochures and newsletters?

Read More


The Adviser - Winter 2015

Add Winter Adviser Newletter to you website and let us help you with your marketing

We have just produced our Winter newsletter for Advisers. It will be emailed to you and automatically added onto your website this week. It's full of financial articles to show your worth to your clients, a very useful marketing tool.

All newsletters are branded with your company details and regulatory statement. They are free of charge and automatically added onto your website.

Read More


Web Based Content

Are you at a loss with blogs, Twitter, Google+, YouTube, Facebook (and more), when it comes to marketing your brand?

Do you want to know how to create killer blogs, podcasts, videos, ebooks and webinars that engage customers and ignite your business?

Read More


Marketing Plan for 2015?

15th January 2015

The Marketing Plan: everyone will tell you that you absolutely have to have one. Few of the people who say that, however, are able to tell you what exactly a marketing plan consists of.

Read More


Using Slideshows as a marketing tool for your IFA Website

7th January 2015

Slideshows are becoming more popular and can be a good way to market your services. Slideshows (using professional images from our image provider) are offered free our IFA Websites.

Read More


Which Financial Adviser Directory works best

Be found easily by prospective clients in your local area. See our article on online directories » and see which performs best for you!

Read More


What makes a Good IFA Website?

Engaging Design, Strong Message, Clear Navigation, Trust, Transparent Charging, Readable Content, Style, Calls to Action

Read More



Quarterly Newsletters

Autumn Newsletter added

In this issue both the Flexibility on Pension Lump sums and the “Death tax” on Pensions being abolished are under the spotlight. Proposed Pension reforms both due to take effect in April 2015

Read More


Joining forces with an SEO Specialist

Being found for relevant searches will assist in attracting prospective clients to your website and generating enquires. For this reason IFA Web Pro have teamed with Graham Baylis from Serendipity, so we can effectively support you with a comprehensive Search Engine Optimisation service, in order to help increase your website ranking on Google and other search engines.

Read More


Get in Touch today

If you are considering a financial website we would love to talk to you. Please feel free to call us 01453 521358 without obligation or alternatively fill out an enquiry form and we'll contact you as soon as we can.