A Financial Website Design
Because a large proportion of internet sales are from new customers, having a website will improve your customer reach, websites aren't just local, they are global!
Why a good financial website design is important
1. An online Marketing Tool
Your financial website will play a key role in your marketing strategy, assiting visitors to find you and advertise what your firm's key services.
A good financial website design that engages visitors will entice your “viwers” to ask about service in greater detail and hopefully prompt them to contact you.
2. Looking professional and attracting new visitors
Since an increased number of clients and prospective clients use the internet to search for financial advice, it makes good sense to be found. To have a design that catches thier eye, a site that is easy and intuitive to use.
3. An Online presence that is useful to your clients.
Why not use your financial website as a place to hold information for clients, they can browse your library of financial newsltters or view fund information. Make your site that can work for your clients, not just for you.
Having a good quality financial website makes it possible for potential clients to find you online. It still pays to direct traffic to your website, this can be by word of mouth, business cards or networking.
4. Showcasing yourself and your services
By having a website you can showcase your services, what makes you different, even the way that you work and take care of your clients. Online visitors can check you out at their leisure and not feel pressured into making a decision.
The internet has a far wider reach than any other form of advertising. Whilst it may take time to build up enough traffic to your site in order to make an impact on your company's marketing campaign, it is't worth the initial time and effort. We do all the work for you, once we've discussed what you need.
Be visible. Your website will your company's online presence; through it, you can advertise your business.
5. Improve your customer service
There may be tools and information that your existing clients may find useful. Up to date Tax tables, a Client “Portfolio Login” where clients can check their investment funds, perhaps even useful guides about retirement options.
By adding articles or uploading newsletters, you can keep your customers up-to-date. What better way to provide them with value added service than by sharing information on your website?
What's included in my financial website design?
We can include anything you need on your site; both design and functionality. It's important your website looks and performs how you want it to.
Of course we use our own FCA Compliant content which is regularly updated, that goes without saying. There may be many other items that you may like on your site, we can add for your site for free.
We have a range of beautiful, customisable designs. No one site ever looks the same. We include professional images in the setup cost, it's good for us if your site is looks stunning.
Staff photo gallery
Each site is built individually and we'll look at the best way to display content that is individual to your firm. Your staff biographies (depending on size of your firm) may suit a staff photo gallery. If that's the case we'll add it to your site.
How about a slideshow to market your key services? No matter which design you choose we can usually add a slideshow if that's what you'd like. Slideshows are a great marketing tool and can often add a modern feel to the site.
Quarterly Client Newsletters
We include quarterly client newsletters so you can market your services to your clients. It's a great way to stay in touch and build client relationships.
Once your brochure has been passed by our regular FCA compliance companies, it gets automatically added to your site. we'll then email you to let you know it's been done.
Regular client brochures are included in your £40 monthly fee.
Other features you can expect with your website
Here's a list of some of the features we can add to your site:
- Professional Photos
- Location map
- Links to Social Media
- Technical Guides
- Portfolio Links
- Client Login
- News Feeds
- Tax Tables
- ... and more
How we build your website
We can take your existing website, ask you a few questions and advise what will work best.
Mainly we have small firms who come to us having not had a site before and want to get started in the online marketplace.
We also get clients who have an out of date site that no longer addresses their business focus and that looks tired and out of date.
There are many steps we need to address in order to design and build a site that meets your needs, we find that no two firms are the same.
1. Get the focus right
2. Help you choose a website design
3. Choosing the right images and straplines
4. Building your site
5. Creating marketing brochures (don't worry they are included).
6. Help you with a website domain name.
7. Launch your website
8. Keeping your site FCA compliant
9. Making sure information stays up-to-date with budget and other changes.
10. SEO optimisation and website analytics.
11. Mobile responsive checking, making sure it looks right on mobile devices.
What other services will I receive with my site?
We try to offer you everything you need, all in one place.
We support you by regularly updating the content on your site, this includes regular client newsletters that are branded to your firm.
We also submit your site annually to your compliance company and action any requests from them.
- Advice on SEO optimisation, we have a fairly sound grasp of SEO and can offer advice, but we have also teamed up with another company who specialises in SEO and Google campaigns.
- Google Analytics, webmaster tools. If you want a friendly face to talk you through your website's statistics, then just give us a call.
We listen to what you want, provided the changes aren't excessive you'll find practically all routine changes you request are include in your monthly fee.
Useful tips for your website
1. Add a Blog or Resource Section to your site.
If clients are asking common questions and you could think about having a FAQ page. Somewhere you can add information your clients might find useful
2. Think about what makes you stand out?
Is there something that you do, that your competitors don't? Can you offer something worth having? Is your client feedback great?
3. Testimonials and staff photos
Client feedback and staff photos help to build trust and let your website visitors make a connection, we think they're a good idea. We add titles (ones that Google can see) which help with Serp rankings. We find were always wearing our SEO hat and making your site earn its keep.
See where your competitors are listed and get yourself added. There are often some free ones.
5. Check out your competition
We have some great tools if you need us to help. As a rule of thumb, do as much as your competition. Sometimes there's some easy steps you can take.