Search engine optimisation (SEO)
What is SEO?
SEO is a marketing process that affects the visibility of your website or page on your website in a search engine's (Google, Yahoo, Bing etc..) “organic” search results (natural or un-paid). generally, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it might receive from the search engine's users.
As an Internet marketing strategy, SEO will pay attention to how search engines work (although it is a forever changing field with Google constantly changing it's algorithms), what people search for and the most popular searches or keywords typed into search engines.
Optimising your website for Search Engines
Optimizing a website may involve editing its content and meta page tites and descriptions in order to improve it's performance in Google. Promoting a site to increase the number of backlinks, or inbound links, is another SEO strategy
All our IFA websites are written with SEO in mind, which means making use of individual “meta” page titles and descriptions, use of appropiate HTML headings, alt tags and good quality content
Web analytics (Google Analytics and Webmaster Tools) gives information about how many users are visiting your site and the way they are using it. We often help IFAs understand these statistics and suggest changes to develop your website as a marketing tool.
There are many SEO resources and tools on the internet, most of which we use that can help you check out your competitors and improve the ranking of your website on the Search Engines.
Graham Baylis an SEO specialist from Serendipity offers all our clients a free SEO survey and Google Analytics check on their website. We can then use the information Graham sends to improve your site.