How will Google's anouncement on mobile sites affect IFAs?

Starting from April 21st 2015

Google has announced that its new algorithm update will 'Significantly Impact' sites without mobile compatibility.

Google April Responsive Design

Why is Google doing this?

Google is very much interested in sites giving the best user experience. Google prioritises its users over website owners.

The announcement on Google's Webmaster Central Blog, Google said:

“When it comes to searching on mobile devices, users should get the most relevant and timely results. As the number of people using mobile devices to access the internet in increasing, our algorithms need to adapt to reflect this trend. In the past, we've made updates to ensure a website is configured properly and viewable on modern devices. We've made it easier for users to find mobile-friendly web pages and we've introduced App Indexing to surface useful content from apps. Today, we're announcing two important changes to help users find more mobile-friendly content:”

More mobile-friendly websites in search results

We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.


Responsive website

Nearly all our websites are written responsively, to adapt to mobile devices. We've got you covered. You're providing a good experience to those clients who are visiting your adviser website site on mobiles and tablets.

Only one or two of our much older sites were purchased before our sites were made responsive. If you have one of these don't worry we'll be getting round to you soon. If you don't have a responsive site give us a call.

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