IFA Website Content

Ten top tips for IFA web content

January 2019

Your IFA Website Content Matters

Your website content for your Adviser site needs to be carefully written.

You need it to make an impact and engage your visitors, it is your website copy that will assist your IFA firm to make a conversion.

Here are 10 top tips to make your adviser website copy work for you

Ten Top Content Tips

Writing web based content

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that engage customers and ignite Your business

Unarguably: The fundamental approach you need to take regardless of the tool, platform, network or marketing plan - you need to concentrate on your content first.

Hot Pick - Content Rules We've looked on the market and have found a great book to help you with blogs, Facebook, YouTube, Twitter, Google+ and more.

Book: “Content Rules”

How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their ideas through blogs, YouTube, Facebook, Twitter, Google+, and other platforms - and used them to establish credibility and build a loyal customer base.

Find out Content Rules »

“Content Rules speaks to everyone- even seasoned content creators, by providing the metrics we may know around content creation, but haven't yet articulated, and helps make the case for content for everyone from people getting their feet wet on the Web for the first time, to those who are looking to raise their game and up their level of engagement with others online.”

“Content Rules is compelling and honest from the introduction on. It is a book I can hand my clients, friends, teachers- almost anyone who wonders why people need to or bother creating content for the web- to help not only explain why compelling content is important, but how to create it. It helps people break down the barriers that often get in the way of creating compelling content”

website content

Make your Content Work

1. Be clear and concise

2. Strong titles and shorter sentences

3. Consider your target market

4. Be Professional

5. Show your worth as an IFA

6. Use calls to action (CTA)

7. Get your visitors to relate to you

8. Use Keywords

9. Read it aloud

10. Get an independent view